A Guide to Building an On-Demand Flower Delivery App

On-demand services are becoming increasingly popular in busy cities, where convenience and easy access are highly valued. Flower delivery is no exception, as more people seek the ease of having beautiful blooms delivered right to their doorstep.

If you’re ready to dive into the world of on-demand flower delivery, this blog is here to guide you.

We’ll cover everything you need to know to launch your own flower delivery app successfully.

On-Demand Flower Delivery Business Models

Before we dive into building your flower delivery app, it's essential to determine your business model.

Here are the two primary models you can choose from:

Dedicated Model

This model operates under a single brand that handles everything from sourcing flowers to managing deliveries. The business controls its own inventory and delivery process and ensures high quality and a personalized customer experience.

Revenue Streams of the Direct Model

• Direct Sales: Revenue from selling flowers and arrangements.
• Delivery Charges: Fees for delivery services.

When you choose this model, you can also consider offering premium services with special arrangements or expedited delivery options to bring in extra revenue.

Aggregator Model

This model functions as a platform that connects customers with multiple local florists. It doesn’t handle the flowers directly but uses independent delivery partners to handle the delivery process and facilitates transactions between customers and various flower shops.

Revenue Streams of the Aggregator Model

• Commission Fees: A percentage of each order collected from the flower shops.
• Service Fees: Fees collected from customers and delivery partners for using the app.

With the aggregator model, you can consider setting up an advertising functionality, so florists can pay for promotional placements. This will allow them to boost their visibility, and you can earn an additional revenue.

Workflow of an On-demand Flower Delivery App

To build an effective flower delivery app, it's essential to understand how the app functions for each user.

Here’s a brief overview of the workflow for customers, flower shops, and delivery partners:

Workflow for Customers

1. Customers sign up with the app using their mobile number and provide all the required information
2. They browse the flowers from the list of categories available and add them to the cart
3. They add the payment method as cash, card, or wallet and place the order from the desired flower shops
4. After placing the order, the delivery partner will be assigned
5. The customers track the order until it gets delivered successfully to your location
6. After the successful delivery, customers rate and review the flower shop based on the quality and delivery partner based on their delivery experience

Workflow for Flower shops

1. The Flower Shop sign in by providing all the required details
2. They receive the order request after the customer places the order and has the option to accept or decline the order request
3. Once accepted, the flower shop starts packing the items for the delivery
4. After the items has been packed, then the Flower shop change the status as Ready for pickup.
5. Then the delivery partner will be assigned to pick up the order
6. After picking up the order, the delivery partner is will to deliver the order to the customer, and the shop will get their order earnings

Workflow for Delivery partners

1. The delivery partner login to the app by providing their login credentials
2. They receive the order request and accept or decline the request based on their choice
3. Once the request has been declined, then the request will be automatically assigned to the next nearby delivery partner
4. Once the request has been accepted, the delivery partner gets the exact location of the restaurant to pick up the order
5. After picking up the order, the delivery partner reaches the location of the customer to deliver the order
6. After completing the order, rate the customers based on their delivery experience and get their delivery payout

Features Needed in a Flower Delivery App

When creating a flower delivery app, it’s important to know the key features needed for everyone involved.

Here’s a quick list of essential features for each group:

Features for Customers

• User registration and login
• Flower catalogue and search functionality
• Product details and images
• Shopping cart and checkout
• Payment integration
• Order tracking
• Delivery scheduling
• Reviews and ratings
• In-app chat and call

Features for Delivery Partners

• Delivery partner registration and login
• Order assignment and acceptance
• Navigation and route optimization
• Delivery status updates
• Earnings tracking
• Payout account setup
• Availability settings
• In-app chat and call

Features for Flower Shops

• Shop registration and login
• Inventory management
• Order management and updates
• Order preparation and status updates
• Sales and earnings report
• Payout account management
• Availability settings

Features for the Admin (Aggregator Model)

When you choose the aggregator model, you’ll need a separate admin panel to manage your operations as the intermediary connecting customers with florists and delivery partners.

Here are the features you’ll need.

• Dashboard with key metrics
• User management (customers, delivery partners, flower shops)
• Flower catalogue management
• Order management
• App settings management
• Service fee management
• Earnings management
• Terms and Policies Management

Building Your Flower Delivery App

Once you have the essential features and functionalities, you can start building your flower delivery app.

Here’s how you can go about it:

Custom Development

The first approach, suitable for both the dedicated and aggregator models, is custom development.

This involves hiring a development firm to build your app from scratch.

This process can be extensive as it involves:

• Planning your app requirements and creating a basic visual guide.
• Designing the app's interface.
• Developing the functional aspects of the app based on the design.
• Testing the app for issues.
• Launching the app and maintaining it.

If you choose the aggregator model, there's also another approach you can consider.

Readymade App Solution

To explain simply, a readymade app solution is a pre-built app that comes with essential features and functionalities needed in a business app, particularly useful if you’re using the aggregator model.

Many providers offer these ready-to-launch apps designed specifically for delivery services which allow you to quickly enter the market.

Here, the process involves:

• Purchasing the readymade app solution.
• White-labeling the app to match your brand (done free of charge by the provider).
• Customizing the app to add unique features (if needed).
• Launching your app.

These are your two main options for launching your flower delivery app.

Custom development offers a fully tailored solution but requires more time and investment. On the other hand, readymade app solutions come with pre-built features and provides a quicker, more cost-effective way to get your app to market.

What you choose depends on your individual goals and budget, so think about your chosen model and understand the difference between custom development and readymade app solutions to make a better decision.

If you happen to choose a readymade app solution, consider our delivery app solution to launch your flower delivery app.

With our solution, you get:

• Android and iOS apps for both customers and delivery partners.
• A store panel for flowers shops to manage their orders and earnings.
• An admin panel to help you manage the platform.
• Free tech support, which covers white-labeling, server installation, app launch, and support following app rejection.
• 100% source code, so you may change its functionality if necessary.

End note

Thank you for exploring the essentials of building a flower delivery app. As you embark on creating a seamless and delightful flower delivery service, keep your customers' needs at the heart of your strategy.

Remember, launching the app is just the beginning. To achieve lasting success, you’ll need to continuously improve your service, stay attuned to customer feedback, and adapt to the ever-changing market.

Focus on providing excellent customer support and a smooth user experience, as these will be key to blooming success in the flower delivery industry.

Best of luck with your venture, and may your business continue to grow and flourish!