How Careem Works? The Story behind the leading ride-hailing app in the middle east
Want to develop an app like Careem? Learn about how Careem works, its business & revenue model, and also get bonus tips to develop an app like Careem.
Careem was founded by Mudassir Sheikha and it is a famous ride-hailing app developed only for the Middle East audience and it is a direct competition to cab booking giant Uber. It is the biggest ride-hailing app with 1 million drivers acting across 90 counties and 15 cities.
Careem started its service as a web-based service for corporate bookings and later it was transformed into car hiring for routine usage. Careem generally focuses on two main products: Pre-scheduled and on-demand bookings.
Careem Business Model
Careem’s Business model consists of three modules which include,
- Driver/Captain App
- Passenger App
- Admin Dashboard
Driver/Captain App
Drivers will use the app to receive cab bookings and earn money. Here are the steps to register as a driver in Careem
- Register your details at drive.careem.com
- We have to complete the captain training
- Download the Driver App
- Accept your first trip and you are ready on the journey to earn money.
Careem cab services are available 24/7 around major cities like MENA, Pakistan, Turkey, Dubai and many more.
Passenger App
Users will use the app to book a cab at their convenience. It can be booked for daily commuting or can be used to schedule rides later.
Users can choose their desired car type and have the option to choose whether “Ride now” or “Ride Later” depending upon their necessity. Once you have entered the drop location the app will show you the fare estimate.
Users have the option to track their rides in real-time and they have the option to pay for the ride either via card or cash. If you are willing to pay for the ride via cash you must hand over it directly to the driver. Once the ride is finished users can rate the service and give feedback if there is any.
Admin Dashboard
The Admin dashboard lets the super admin manage the drivers, cab, reviews, dashboard and much more.
Features that are available in the Careem app :
Passenger App
- User profile and stats
- On-Demand booking
- Billing
- Feedback
- Automated e-receipts
- Scheduled bookings
- Edit profile
- SMS alerts
- Vehicle tracking system
- Flexible payment options
- Ride history
Driver App
- Vehicle tracking
- Automated e-receipts
- Notification to drivers
- SMS alerts
Basic Payment options in Careem
Careem uses 4 different payment options such as cards, cash, invoice, and in-app wallet.
If you use cash as payment for your trip the driver has to pay the amount to careem. As per the latest sources, we can see that more than 90% of bookings are on-demand and the preferred mode of payment is cash. Where the driver has to hand over the cash to careem and where the driver's share will be split and handed over to them.
If you use any other mode of payment for your trips driver's share will be automatically split and handed over to them.
Careem Reward System
The major reason why Careem has gained much more popularity than Uber is because of the rewards system that is offered. Users can earn points after each ride and redeem them.
Rewards and Benefits
- Get free rides
- Do a charity or donation
- Give a helping hand to others
Also if a user upgrades to Careem Gold he/she will be receiving bonus points, exclusive offers and priority support.
How Careem became a direct competition to Uber
Careem developed the app according to the basic needs that are needed for Middle Eastern countries. By highlighting those points Careem had an upper hand while comparing it with Uber. Uber entered into Middle Eastern Countries with the same business models that they have used in the US which did not give them the desired response.
Many people started to use Careem instead of Uber and they were able to generate the highest revenue when compared with Uber. Later on, Uber struck a deal with Careem and Uber acquired Careem for $3.1 billion. With this deal, Uber will acquire Careem’s mobility and payments across the greater Middle Eastern Region.
Looking to develop an app like Careem?
We have developed an on-demand taxi booking app called Wooberly which has all the essential features to launch your business.
Wooberly offers,
- Driver app for Android and iOS
- Rider app for Android and iOS
- Landing page
- Admin Panel
Reason to choose us
Wooberly is a White-labeled solution and you will be getting 100% source code also it can be customized according to the customer’s requirements.
In Summary
We have explained in detail about Careem and its major dominance in Middle Eastern countries. We have already talked about Wooberly, an on-demand taxi booking app, if you want to know more about it please draft an email to [email protected] or ping us on WhatsApp
Disclaimer : The term 'Careem' is only used for marketing purposes, and we are not associated with the company in any form. The source code and design of our products are fully owned by us. We do not indulge in using copyrighted materials.
