How Gorillas is Rising among Grocery Delivery Businesses

Among the many on-demand services available today, Gorillas has emerged as a standout player in the grocery delivery sector. With its goal of delivering groceries in just 10 minutes, this German startup is changing the way people shop for essentials.

So, in this blog, with its goal of delivering groceries in just 10 minutes, this German startup is changing the game in on-demand services.

We'll dive into how Gorillas is making a big impact, how it's grown so quickly, and what sets it apart in the on-demand economy.

What is Gorillas?

Gorillas is an on-demand grocery delivery app that promises to deliver the items in 10 minutes.

(That’s a daring fleet!)

The grocery delivery app connects with dark stores to procure quality grocery items and deliver them to the users’ doorstep.

How Did They Get Started?

Gorillas started their venture in May 2020 on Berlin soil. The founders are Jörg Kartner and Kagan Sümer. Their goal is to optimize hyper-local distribution.

For instance, you are hosting a dinner party of 50 people coming to celebrate your birthday.

You bought all the ingredients in the store the day before, but only when you are making the dinner do you realize that you have missed an important ingredient to prepare your main course - the mushroom ravioli.

The target audience of Gorillas is these kinds of people who need groceries at their doorstep in a very short span of time.

What are Gorillas' Fundings & Acquisitions?

In August 2020, Gorillas got their first funding from Atlantic Food Labs of 1.2 million pounds. That helped them to expand their business more than just Berlin and Germany.

Since September 2021, Gorillas has operations in over 60 cities in 9 countries, including the UK, Germany, Belgium, etc.

The Gorillas attained the status of a unicorn startup in little more than a year since they launched their business.

As of Oct 19th, 2021 - Delivery Hero has invested $287 million in Gorillas, which means they own an 8% stake in the Berlin-based grocery delivery startup.

Pros & Cons of Gorillas

It is always helpful to know the pros and cons of starting a venture. Let’s know about Gorillas so that we can make an informed decision.

Pros

• The Gorillas charge $2 per delivery for the customers for their zippy delivery.
• They use ‘dark grocery stores’ to procure their grocery items which means these stores are exclusive for pick-up and delivery-based orders.
• The logistics become much simpler since the delivery partner can just pick up the grocery items from the nearby dark store to the customer’s drop-off location.

Cons

• They hire their own delivery partners.
• Lack of customer support once the order is placed.

How Did Gorillas Become Successful?

Gorilla’s motto on delivery is “Faster than you”. Their speedy delivery is the reason for their insanely speedy success.

Their delivery partners are given a bike rather than a vehicle. The founder of Gorillas is an avid cyclist, and it is said that he biked from Turkey to China.

He also believes that the fastest and the most efficient mode of transportation is the cycle. And rightly said, it has contributed more to the success of the Gorillas.

Gorillas have almost 100 warehouses after they got their three-round funding of $335.4 million. They call the dark stores as micro-fulfillment infrastructure which stores over 2000 grocery items.

Conclusion

In summary, Gorillas has rapidly made its mark in the on-demand grocery delivery sector with its ambitious promise of delivering groceries in just 10 minutes.

From its origins in Berlin to expanding across 60 cities in nine countries, the startup's success is driven by its innovative use of dark stores and a focus on lightning-fast delivery.

As the on-demand economy continues to evolve, Gorillas stands as a prominent example of how agility and a bold approach can lead to rapid growth and success. Keep an eye on this trailblazer to see how it continues to shape the future of grocery delivery.