Developing a handyman app and launching it for the user is just a starting point.
There are a lot of things to be done. We mean “marketing.”
Marketing involves embracing countless strategies, channels, and approaches. But the key here is - to find the right one.
To help you do that, we listed some strategies and channels for you.
Roll your eye over that and pick the right one.
1. Define your Target Audience
A great marketing plan starts with a clear grasp of the audience.
Similar to the TaskRabbit business model, your audiences are split into two groups:
Customers (Service Seekers)
Individuals or businesses, looking to hire skilled professionals for specific tasks.
Taskers (Service Provider)
Freelancers or gig workers who joined your platform to offer home services categories, such as furniture assembly, cleaning, and more to the users.
Segmenting Your Audience
Find the specific details of your audience, as we do below, to fine-tune your marketing efforts.
- Taskers: Young professionals, part-time workers, retirees, and people seeking additional income.
- Customers: Homeowners, renters, busy professionals, small business owners, or anyone in need of outsourced assistance.
Each audience group might have different interests, purposes, goals, and pain points.
Do market research to know the specifics and target them effectively.
Say, for example, young professionals may be attracted by flexible hours, while retirees might value supplemental income.
On the customer side, homeowners might prioritize lawn care, while small businesses could focus on services like office cleaning or administrative support.
2. Build a Strong Brand Identity
The market is competitive. Having a clear and strong brand identity helps.
Take TaskRabbit, for example—their branding highlights convenience, reliability, and affordability.
So, what sets you apart when entering the market?
To find out, start with a SWOT analysis to know your competitor's strengths, weaknesses, opportunities, and threats
It gives an idea of where you are and how you can head start.
Once you've done this, develop a business plan, outlining your goals, and unique selling points (USPs). That will serve as your roadmap.
Key Brand Elements to Consider
Name and Logo - Choose a name that is easy to remember and clearly conveys the service you offer. The logo should be simple yet distinct.
Messaging and Tone - Create a brand voice that resonates with both taskers and customers.
Value Proposition - As said before, define what sets you apart. This could mean more competitive rates, a broader range of services, or a focus on a specific niche market, such as home improvement or pet care.
3. Leverage Digital Marketing
As you launch your online platform, digital marketing is essential.
Like TaskRabbit, your strategy should include SEO, paid ads, email marketing, and app store optimization to drive user acquisition and build brand awareness.
SEO - Search Engine Optimization
SEO improves your website's visibility in search results.
When the user searches for “handyman service” or any other relevant term that can attract traffic, your website should be served, right? SEO makes that happen.
Besides focusing on a single keyword, you can optimize your website for many keywords that attract both users (customer and service provider)
Here’s how to get started,
- Keyword Research: Use tools to find relevant keywords your users are searching for.
- Optimize Pages: Create content and pages around those keywords to rank in search results.
- Provide Value: Write helpful resources to attract and engage your audience.
Paid Advertisements
While SEO takes time to show results, paid ads can deliver quick results.
Platforms like Google Ads and Facebook ads allow for highly targeted campaigns. Start by selecting any platform to run ads. Then, a group of keywords.
The campaign's goal can vary—whether you're aiming to boost brand awareness or acquire new users.
Social Media Marketing
Today, nearly every business has a presence on social media.
This includes being active on platforms like Instagram, X (formerly known as Twitter), LinkedIn, and Facebook. Each platform serves a unique purpose and requires its own tailored strategy.
The goal is to build strong connections with your audience and engage them with valuable content.
Here are some content ideas:
- Customer Testimonials: Share customer experiences to build trust.
- Service Provider Videos: Showcase the daily routines of your team.
- Before-and-After Carousels: Highlight transformations through visual stories.
- DIY Tips and Tricks: Offer useful tips that your audience can try at home.
4. Referral and Incentive Program
TaskRabbit’s success partly stems from its ability to create a network effect, where customers and taskers refer to the platform.
Wondering how it can be done for your business?
Referral Program for Taskers
Incentivize the tasker who helps you get the new taskers.
Apart from the incentive, create content that talks about the platform’s joining bonus, flexible working hours, and earnings.
The sharable content makes the job easy for the tasker to convince their peers.
Referral Program for Customers
The discount is a must to persuade the customers. Offer discount for the first and continued service.
Not just discounts, you can conduct a loyalty program and let the customer earn free services for continued bookings or referrals.
Not every business is ready to do a referral & incentive program, as this involves a huge cash burn.
5. App Stores Optimization
In most cases, users download your app from any app store. They don’t have time to scroll through the results and download your app.
It’s your job to make your app rank higher when the user searches for the relevant term.
That is what App Store Optimization (ASO) is.
To explain, ASO is the process of optimizing your app listing for the app stores.
Even though app stores are highly competitive; with the right strategy, you can do better.
Let’s see what you can do.
App Title and Description
The app title and description are the base for ASO.
Ensure your app's name includes relevant keywords like “Task” or “Services” to help it rank for popular search queries.
For example, "TaskHelp – Home Services On-Demand" clearly conveys the app's value.
The description should highlight key features and include keywords that potential users search for, such as “handyman,” “cleaning services,” or “local repairs.”
Keywords
Use tools like AppTweak to find high-performing keywords. Focus on:
- Relevant Keywords: Balance high search volume with manageable competition. Terms like "furniture assembly" or "yard work" attract more targeted users.
- Local Keywords: Include location-based terms like “handyman services in [city]” to capture local search traffic.
App Icon and Screenshot
Visual appeal impacts conversion rates.
Let the app icon be simple and represent your brand clearly.
On the screenshots, highlight your app’s UI and key features. This shows the ease of booking services and unique offerings.
Ratings and Reviews
Positive ratings and reviews can build trust and at the same time, boost your app ranking too.
Responding to reviews, both positive and negative, shows how badly you want to enhance the user experience and build trust.
By optimizing these ASO elements, you can attract more organic downloads and rank higher.
6. Customer Retention and Experience
Acquiring a new user is vital but you shouldn’t overlook the retaining part.
The key to retention lies in creating a better user experience. Not only does it keep existing users engaged, but it also attracts new ones.
One effective way to impress users is by offering excellent customer support. Another is by providing a top-quality platform.
Offer a platform that offers a smooth, intuitive interface and at the same time, integrated with the right features.
Consider features like one-click booking, clear pricing, and a reliable rating system.
7. Analyse and Adjust
Marketing is not a “set it and forget it” task.
After each campaign, analyze the results and user behavior to fine-tune your strategy.
Most probably, you are given a tool to analyze the data.
Ask these common questions after each campaign,
- Did you reach your target audience?
- How did they engage with your message?
- Did your efforts lead to new leads, bookings, or inquiries?
Answering these questions will help you assess the overall effectiveness of your marketing strategy.
Getting Started with the Campaign
Before heading straight to marketing, make sure you have enough value to give to customers—this is when marketing truly shines.
Look at successful brands: while they're great at marketing, what really sets them apart isn’t just their campaigns but the value they provide and their commitment to being better than the competition.
By combining digital strategies with a customer-first approach, you can create a lasting difference.