If you are struggling to build a loyal audience to your marketplace, then there might be some reasons why customers might not be willing to take a plunge in your online marketplace.
- The first impression is not up to the level
- Not offering secure payment connection
- Not active on social media
- Website is not user personalized
- Not mobile-friendly
Above are some prior reasons why customers are not building a relationship with your business. Building customer trust is quite difficult in any business.
However, Simple yet genuine actions go a long way in creating a lasting bond with your customer and that’s exactly what your business should try to attain too. Make your customers trust signals as a top priority in your business strategy.
The sooner you start the first steps towards building loyalty, the sooner you will get to build a sustainable relationship with them.
In this post, I’m going to share a few solutions to build a loyal audience and to make more revenue and to build a profitable marketplace business.
Strategies to attract an audience
This is probably one of the most difficult tasks for the marketplace is to attract customers and earn their trust. Having a clear objective in mind makes it easy to achieve your goal and helps to implement the flawless strategy.
What else can be done in order to attract customers?
Make your website more attractive
The proverb goes “The first impression is the best impression”. Presentable looking websites with a clean structure not just looks appealing but also make it extremely easy for the users to access the platform.
Let’s see some homepage features how it can attract the users,
- “Above the fold” content that inspires action
- Should have clear navigation
- Eye-catching imaginary
- A direct call to action
- An easy to access option
- Easy search bar
Providing inclusive nature
A full-featured marketplace allows the customer to search for the desired needs in a hassle-free manner. Smoothing the search process will be the chance of a more conversion as well. On the other hand, allowing the customer to rate and review using their account or email id also attracts the customer and build loyalty.
Be available to your customers and allow them to interact with you. Customers often had questions and if there’s nowhere for them to go to get their queries answered, or you don’t respond in a timely manner, definitely you will lose credibility.
There are some practical ways that you too can use to make yourself available to your customers. Setting up proper customer-support interaction using the help desk is a great way to increase accessibility and provide support to your customer.
Create landing pages
The landing page is one of the most important elements of user acquisition. Well-designed landing pages can greatly increase conversions for your marketplace. Rather than directing visitors from some other sources to your website, you can direct them to a specially-designed landing page that steers them in a direction exactly what they want.
There are some guidelines to make landing page effective,
- Provide clear relevance
- Integrate with relevant sources
- Use crystal clear user interface
- Apply flowable layout design
Providing a stunning offers
This is one of the important strategies for customer acquisition that guarantees brand loyalty. From increased sales to improved reputation, providing discounts and offers may be the most important ingredients that will bring success to the business. Offers and discounts have been used to seek customer attention for the short span of time but it builds loyalty.
Free offers attract both existing and old customers and also good discounts tend to give a kick start to the sales funnel.
Now it’s time to see what are the benefits of providing stunning offers,
- Attracting new and repeating customers
- Increase sales
- Boost your reputation
- Meet sales goals
Make the transaction easier
Making it as easy as possible for your customers to pay is essential for increasing brand credibility. Below are the steps to make the transaction easier.
- Providing additional payment methods
- Make an easy dispute system for payment problems
- Don’t ask for more info.
- Provide security and privacy
Consistent branding helps increase the overall value by reinforcing your position in the marketplace. It is used for attracting quality customers with higher retention rates and raising the perceived value of your brand.
Maintaining consistency ensures that your prospects and customers know what to expect. You can also set both internal and external goals to maintain the quality of service.
Online Marketplace visibility
No matter what the industry or size of business but it wants to remain competitive in the digital marketplace. Oftentimes the business entrepreneurs are wondering how to improve marketplace visibility to build a loyal audience.
Below I’ve put together some important marketing efforts to increase brand visibility,
- Social media marketing
- Search engine optimization
- Search engine marketing
- Pay Per Click advertising
- Affiliate marketing
- Email marketing
- Content marketing
- Video marketing
- Customer reviews
Create valuable content
Generating optimized content is the best way to help businesses rank high on search engine results. Also, it can be one of the cost-effective strategies to bring in those potential buyers/renters.
Are you having a hard time gaining and attracting customers with content marketing efforts? Here are the ways that you can growth hack your content marketing so that you can increase traffic and customers for your marketplace.
- Create relevant content for your customer
- Make the content more sticky
- Use clean SEO and targeted keywords for content marketing
- Make shareable content
Now we are going to see the advantages of generating content,
- Attract more customers
- Generate more valuable comments
- Encourage repeat visitors to your marketplace
- Build your brand reputation in online
Using the full potential of social media
The power of social media is undoubtedly immense when it comes to customer retention. The full potential of social media can be utilized by promoting contests, giveaways, surveys, etc.
In order to engage the customer on social media, it is crucial to keep generating content that interests them at the same time. The content creation from the marketplace should be published and shared on social media, as this guarantees a larger audience and boost visibility.
Delivering great customer service
Customer service is an integral part of any business. Having a solid customer service and retention strategy can help you generate brand integrity as well as profit as long. Everything from basic images to well-placed call to action buttons can influence a visitor’s decision.
Coming up with a marketplace niche
Creating a marketplace is an important step and a bit of a challenge too.
Successful online marketplaces are typically succeeded because they hone in one particular niche to service the needs of the providers and consumers within this niche.
Without a niche to target, then your online marketplace will have no focus or direction. This means that in order to create your own marketplace, there is a need in selecting the niche market that your online marketplace will cater to.
Trust is a byproduct of a commitment to quality and excellence. If you deliver the right results to the right people over the long haul, they will come to believe and trust in your marketplace. I hope you find this post helpful in building a loyal and sustainable relationship with your audience. Focus on getting a customer and then instill trust in your own marketplace. Best of Luck!