“Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos, Founder of Amazon
Branding is making the audience aware of the product and its values. We would have seen thousands of advertisement, but the one that sticks in our mind is which relates to our values, and needs.
Building a brand is a nonstop process. It starts with a small group of niche people spreading to a mass audience.
Here is the checklist for branding your rental marketplace.
1. Compose a compelling content
We have heard the phrase, “Content is king”. It is indeed the soul of online marketing. As the internet is spawning new content every day, the focus should be on the content that builds your brand, which is beneficial in the long term.
But saying the same information frequently leads to boredom. It’s not what you say, but how you say it. The forms of content should differ by each time, slowly helping the audience to recognise your rental website and brand. At the same time, it should be engaging enough for the users to comment, like, and urge to talk about it offline.
Now, to execute the theory mentioned above perform the following things such as:
- Find your target audience
Find their age group, sex, educational background and which geographical area they are from. This helps in filtering and focusing on the right people.
- Experiment with your content strategy
There are ways to speak about your brand. It is done by giving a visual treat or by making the audience imagine with your content.
The visual content is done through appealing photos, animated Gifs, Infographics, and videos. By words, it is through blogs being both informative and storytelling.
Now, after designing your content and posting on social media, analyse the threshold it takes to exist in social feeds. The longer the threshold, the longer more people appreciates it.
2. Appealing logo & tagline for your Rental Marketplace
Have you ever come across a logo design which tells a story? By the look of the logo, it conveys the mission of the company.
For example, look at the Amazon logo
When you notice at first, it mentions the company name with an underline depicting like a smile. If you observe deeply, the underline starts with the alphabet A pointing to Z, which tells the brand business about selling A to Z items in their online e-commerce store.
Similarly, Have you seen the Baskin-Robbins logo? When you glimpse the logo for the first time, you will notice the name and the capital letters of the two words. If you just notice the pink shade of the BR, it looks “31” – the number of ice-cream flavours the company offered.
You may wonder how much a logo impacts branding. It does in a million. The visual image of the logo impacts the human in 90 seconds, influencing the company values and mission in a few minutes in the user’s mind.
Research a colour palette which attracts the audience. They say each colour reflect the personality of the brand.
But take it with a grain of salt. Research and design more to get the ideal logo suiting your company.
Take our RentALL airbnb clone, the colour palette used is a mixture of red and white; looking vivid making to feel energetic and gives a bold statement.
Furthermore, a tagline is a fast way to get talking about your brand.
If you take the Nike brand, the tagline is “Just do it” inspiring athletes and sports enthusiasts. Then if you see Apple’s tagline “Think Different.“, it follows the company’s mission and values.
When composing your tagline, experiment with the words, and the message you convey before making the final call.
3. Stay consistent posting on social media
We all know how social media is getting bigger everyday and keep increasing in the number of online users. To gain traction of today’s millennials, posting content regarding your rental marketplace consistently in social media is the best way.
Posting content emits a lot of interaction, participation of new users, and recognizing company brand among many users.
Posts which gain user engagement like:
- Tweeting about a fun fact of the company or the industry in general
- Posting a pun or meme relatable to your industry community
- Keeping polls to engage the audience
- Doing a quiz game or a puzzle with an awarding gift voucher
- Having a healthy debate on your forums.
Find the ideal time to post on social media. It differs according to each audience i.e, B2B and B2C. Observe your audiences active time in social media and post it according to that.
4. Set your brand voice
Your voice in social media should reflect the value and mission of the company.
You can set your brand voice to be:
For example, take MailChimp, they use colloquial words easing customers nerves while sending an email campaign. And the visual fitted the glove perfectly with the content.
Another example would be Apple, the tone of voice make us believe the product is out of the box and it aligns to the company’s values.
A brand’s tone of voice should reflect the company’s goals and at the same time should be relatable to your targeted audiences. Find that correct tone which connects to your target audience.
What’s your move?
This blog post gives tidbits of wisdom to entrepreneurs on branding. I hope this wisdom be the starting point to explore more options.
For Rental Marketplace Software Solutions, get in touch with us