We wake up to a handful of push notifications on our phone and realize some are much useful while others are plain ridiculous or confusing. But whether it is valuable, engaging, or confusing, it still got our attention to read the message in the first place. Push notification is an important feature to get the user’s attention and engagement on the app.
Almost all on-demand platforms use push notification to share any exciting news and offers. They use various push notification strategies to engage their customers.
In this blog, we are going to see push notification strategies successful companies use to engage users on their platform. Before that, let’s know more about push notification.
What is a push notification?
It is a message pushed from the backend server to the smartphone. There are instances where the web browser sends push notification to the desktop.
There are different types of push notifications,
Banners – The notification pops up for a short time on the screen and disappears after a time. For instance, a chat message appears as a notification for a short time, sales alert like sales, etc.
Badges – They look like a small red circle with a number inside at the top right corner of the app. This kind of notification assists users in identifying unseen messages.
Alerts – The push-up notification appears on the screen and it gets closed only when the user takes any action. For example, the notification of an app update.
How push notification improves app engagement?
1. Push notification improves brand visibility by giving consistent brand exposure to users which in turn improves customer retention rate.
2. It brings inactive users back to the app and gets them to use the app.
3. A new announcement or information is easily reachable to all customers with the push notification feature.
Push notification strategies to implement in your business
1. Booking update notification
We might have observed while using booking apps that the app sends a notification informing booking status. It is known as the event-based push notification where the simple events – like confirm booking, cancel booking, or booking request – are notified to the user.
The user can know the status of booking instantly and visits the app to know the complete information. The event-based notification is usually used where the user anticipates new information.
2. Discount, offers, and reward notification
On-demand companies can send a push notification about the new offers and discounts offered at the time. It immediately gets the users’ attention and makes them stay longer on the platform.
3. App update notification
App update notifications broadcast to all the users about the new updates happening or going to happen. It can be a new version update of the app, the introduction of a new feature, or the improved existing feature in the app.
This notification allows users to catch up on the latest update made on the platform – on-demand mobile app.
4. Rating notification
One of the crucial factors for the thriving of an on-demand business is the rating. The two-way rating system allows the users to know the quality of the service and builds trust among providers and customers.
The app can ask users to give a review after their booking experience. Moreover, users want to share their booking experience as well, which brings engagement to the app.
5. Geolocation notification
The geolocation push notification means the app prompts when the user enters a particular location or city. For instance, if the user is visiting California, the taxi apps can prompt notification to let them know their service is available.
On-demand business utilize various push notification strategies to make their customers stay longer on their mobile app.
More than strategies, a compelling and witty message pursues users to take action. Witty humor and puns make us smile when we see the notification. Be sure the content fits the strategy and users you are trying to implement.
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